Community Management – amini Digital Marketing Agency https://aminidigital.co.ke SEO, Digital Marketing, Social Media, Website Design Agency in Nairobi, Kenya Wed, 31 May 2023 15:53:19 +0000 en-GB hourly 1 https://aminidigital.co.ke/wp-content/uploads/2023/06/cropped-DA-Logo-01-32x32.png Community Management – amini Digital Marketing Agency https://aminidigital.co.ke 32 32 165958496 Search ads for TCB Retail Store https://aminidigital.co.ke/project/search-ads-for-tcb-retail-store/?utm_source=rss&utm_medium=rss&utm_campaign=search-ads-for-tcb-retail-store Wed, 31 May 2023 15:36:02 +0000 https://aminidigital.co.ke/da/?post_type=dt_portfolio&p=2197 TCB needed to dynamically show products from their huge catalogue. The ads needed to show only to people who have shown interest in that perticular product or a variant of it. It also needed to show to people who are actively searching or ready to buy.

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About project

Period: Jan-Mar 2020

Client: TCB Retail Store

Project: Search Advertising

We conducted a search engine marketing campaign for TCB Retail Store, a leading provider of home and office electronics. Our goal was to increase their online visibility and drive conversions through strategic Google Ads targeting.

Our Task Was

We were tasked with developing and executing a search engine marketing campaign that would effectively reach TCB’s target audience and drive qualified traffic to their website. Our focus was on optimizing ad performance and maximizing return on ad spend (ROAS).

Process

Through our strategic and data-driven approach, we implemented a well-defined process to achieve the desired outcomes for TCB Retail Store. Our team meticulously planned and executed each step to optimise the campaign’s performance and maximise results.

  • Conducted thorough keyword research to identify high-value and relevant search terms.
  • Developed compelling ad copy and optimised landing pages to enhance ad relevance and user experience.
  • Implemented precise targeting settings to reach TCB’s target audience.
  • Monitored campaign performance and made data-driven adjustments to maximize results.

Result

The results of our search engine marketing campaign for TCB Retail Store exceeded expectations. With our tailored strategies and precise targeting, we achieved a remarkable return on ad spend (ROAS) and generated a high conversion value, demonstrating the effectiveness of our efforts in driving growth and success for our client.

  • Achieved a remarkable Return on Ad Spend (ROAS) of 41, indicating a highly profitable campaign.
  • Attained a low Cost per Conversion (Cost/Conv.) of $1.1, ensuring the cost-effective acquisition of customers.
  • Generated a significant Conversion Value of $11,482 from a modest campaign budget of $273.66.
  • Increased online visibility and brand awareness for TCB Retail Store in Nairobi’s competitive electronics market.

Conclusion

The search engine marketing campaign we executed for TCB Retail Store delivered exceptional results, driving valuable conversions and significant return on investment.

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]]> 2197 Real Estate Lead ads for Coastshore Investment https://aminidigital.co.ke/project/real-estate-lead-ads-for-coastshore-investment/?utm_source=rss&utm_medium=rss&utm_campaign=real-estate-lead-ads-for-coastshore-investment Wed, 31 May 2023 14:24:33 +0000 https://aminidigital.co.ke/da/?post_type=dt_portfolio&p=2190 Coastshore Investment needed to run ads to get leads for their real estate listings. The leads needed to be high quality that would convert at a high conversion rate.

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About project

Period: Feb-Mar 2023

Client: Coastshore Investment

Project: Search and Social Media Advertising

Coastshore Investment, is a prominent real estate company specialising in agricultural land and beach plots. We execute a highly effective digital marketing campaign. This case study highlights our expertise in leveraging innovative technologies, specifically a Facebook chatbot, to drive engagement and generate quality leads for our clients.

Our Task Was

Our task was to design and implement a digital marketing campaign for Coastshore Investment that utilized a Facebook chatbot as the primary tool for engaging with potential customers. With a deep understanding of their target audience and business objectives, we set out to create a campaign that would effectively capture the attention of prospects, nurture leads, and drive conversions.

Process

We conducted research to understand Coastshore Investment’s audience, developed an intelligent Facebook chatbot, launched targeted ad campaigns, nurtured leads, and continuously optimized performance to achieve successful engagement and conversions.

  • Research & Analysis
  • Chatbot Development
  • Ad Campaign Execution
  • Lead Nurturing & Conversion
  • Performance Monitoring & Optimisation

Result

The campaign effectively captured the attention of potential buyers, increased engagement, and positioned Coastshore Investment as a trusted brand in the real estate market. Here are the highlights:

  • Generated 98 high-quality leads through the Facebook chatbot
  • Achieved a cost per lead (CPL) of KES 133.92 (approximately $1)
  • Captured the attention of potential buyers and increased engagement
  • Positioned Coastshore Investment as a trusted brand in the real estate market
  • Demonstrated expertise in driving tangible business outcomes through innovative digital marketing strategies

Conclusion

The campaign’s outstanding performance, with a significant number of quality leads at an affordable CPL, demonstrates our expertise in driving tangible business outcomes for our clients.

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]]> 2190 Catalogue ads for TCB Retail Store https://aminidigital.co.ke/project/catalogue-ads-for-tcb-retail-store/?utm_source=rss&utm_medium=rss&utm_campaign=catalogue-ads-for-tcb-retail-store Wed, 31 May 2023 11:19:46 +0000 https://aminidigital.co.ke/da/?post_type=dt_portfolio&p=2172 TCB needed to automatically show the right products to people who have expressed interest on their website or products on their website which has a huge number of products.

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About project

Period: Nov-Dec 2020

Client: TCB (A retail store)

Project: Social Media Advertising

We had the privilege of partnering with TCB, a leading electronics retail store, to execute an impactful social media advertising campaign. Our mission was to help TCB achieve remarkable results and elevate its brand presence in the digital landscape. This case study showcases our expertise in delivering successful campaigns that drive tangible business outcomes.

Our Task Was

Our task was to design and execute a dynamic social media advertising campaign for TCB. We aimed to generate significant conversions and drive qualified traffic to their online store. With a deep understanding of TCB’s target audience and its business objectives, we set out to create a campaign that would capture attention, spark interest, and ultimately lead to increased sales.

Process

We did Advantage+ catalogue ads where we automatically served thousands of ads using machine learning to the audience.

  • Target Audience Analysis
  • Campaign Strategy and Creative Development
  • Ad Campaign Execution
  • Performance Monitoring and Optimization
  • Ongoing Communication and Reporting

Result

The social media advertising campaign for TCB yielded outstanding results, exceeding expectations and delivering a significant return on investment. Here are the highlights:

  • 109 Purchases: The campaign successfully drove 109 direct purchases, demonstrating the effectiveness of the advertising strategy in converting prospects into customers.
  • Cost per Result of $0.92: With a highly efficient cost per result of $0.92, the campaign demonstrated the ability to achieve remarkable outcomes while maintaining cost-effectiveness.
  • Increased Brand Visibility: TCB experienced a substantial boost in brand visibility among the target audience in Nairobi, positioning them as a go-to electronics retail store.
  • Enhanced Sales and Revenue: The campaign’s success translated into increased sales and revenue for TCB, solidifying its position as a leading player in the electronics market.

Conclusion

The TCB social media advertising campaign showcases our agency’s expertise in crafting and executing highly effective digital marketing strategies. Through meticulous planning, data-driven optimization, and creative excellence, we were able to achieve outstanding results for TCB.

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]]> 2172 Website Design for HHC https://aminidigital.co.ke/project/website-design-for-hhc/?utm_source=rss&utm_medium=rss&utm_campaign=website-design-for-hhc Wed, 31 May 2023 07:01:47 +0000 https://aminidigital.co.ke/da/?post_type=dt_portfolio&p=2164 HHC needed a website that could establish their digital footprint, fast loading and allow the user to book an appointment with a doctor effortlessly and securely.

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About project

Period: Oct-Nov 2020

Client: HHC

Project: Website Design for HHC

We had the privilege of working with HHC, a dynamic healthcare start-up. Their primary objective was to have a website that offered a seamless user experience, fast loading times, mobile-friendly design, and streamlined appointment booking functionality.

Our Task Was

Our task was to create a robust website for HHC that encompassed their unique requirements. We aimed to develop a user-friendly interface, implement seamless appointment booking via WhatsApp, design an engaging blog section, optimise the page loading speed, integrate Google Maps for enhanced accessibility, and effectively showcase their comprehensive range of healthcare services.

Process

We embarked on a comprehensive process to create a fast-loading and mobile-friendly website for HHC, equipped with a convenient doctor’s appointment booking system via WhatsApp.

  • Research and Analysis
  • Brand Strategy
  • Website Design and Development
  • Content Creation
  • WhatsApp & Google Maps Integration
  • Page Optimisation
  • Online Marketing
  • Ongoing Brand Management

Result

The website development project for HHC yielded impressive results, achieving their desired goals and enhancing their online presence. Here is a breakdown of the outcomes:

  • Convenient Appointment Booking: The WhatsApp integration enabled patients to book appointments easily and conveniently.
  • Informative Blog Section: The dynamic blog section served as a platform for sharing healthcare insights, positioning HHC as an authority in the industry.
  • Fast Loading Pages: The optimized website delivered fast loading times, ensuring a seamless user experience and reducing bounce rates.
  • Enhanced Location Visibility: The integration of Google Maps made it effortless for patients to find HHC’s facilities and services.

Conclusion

The website we created for HHC successfully met their requirements, providing a user-friendly interface, advanced appointment booking capabilities, and effective showcasing of their services. It significantly contributed to their growth and success in the healthcare industry.

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]]> 2164 Brand Development for Royal Group of Companies https://aminidigital.co.ke/project/brand-development-for-royal-group-of-companies/?utm_source=rss&utm_medium=rss&utm_campaign=brand-development-for-royal-group-of-companies Tue, 30 May 2023 15:59:43 +0000 https://aminidigital.co.ke/da/?post_type=dt_portfolio&p=2160 The Royal Group of Companies approached us with a unique challenge - to create a comprehensive brand development strategy for their existing company, which lacked a digital footprint.

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About project

Period: Feb-May 2023

Client: Royal Group of Companies

Project: Brand Development

The Royal Group of Companies approached us with a unique challenge – to create a comprehensive brand development strategy for their existing company, which lacked a digital footprint.

Our Task Was

Our task was to establish a strong online presence for The Royal Group, including brand identity, website development, and social media integration. Through extensive research, strategic planning, and creative execution, we successfully transformed The Royal Group into a prominent brand in the garment manufacturing industry. Our efforts resulted in increased market visibility, investor confidence, and a solid foundation for future growth.

Process

We embarked on a brand development process with The Royal Group. Our goal was to ensure that their objectives were fully understood and aligned with the brand development strategy.

  • Brand Discovery
  • Brand Strategy
  • Brand Identity Design
  • Website Design and Development
  • Content Creation
  • Online Marketing
  • Brand Integration

Result

The brand development process for The Royal Group yielded remarkable outcomes, positioning the company as a trusted and esteemed brand within the B2B market.

  • Enhanced brand recognition and awareness among the target audience.
  • Significant increase in website traffic and user engagement, leading to a surge in inquiries and high-quality leads.
  • Establishment of a strong and distinctive brand identity that sets The Royal Group apart from competitors.

Conclusion

The comprehensive approach, combined with strategic marketing efforts, resulted in heightened brand recognition, customer trust, and impressive business growth. With its reputable and reliable brand image, The Royal Group is now poised for continued success and stands as an attractive investment opportunity for discerning investors in the B2B sector.

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]]> 2160 Brand Development for Coastshore Investment Project https://aminidigital.co.ke/project/brand-development-for-coastshore-investment-project/?utm_source=rss&utm_medium=rss&utm_campaign=brand-development-for-coastshore-investment-project Sat, 10 Feb 2018 14:52:28 +0000 https://the7.io/marketing-agency/?post_type=dt_portfolio&p=960 Coastshore Investment needed complete brand development for their brand including, a brand identity (Logo), a website, a social media presence, online marketing and SEO for the new website.

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About project

Period: May-Sep 2021

Client: CoastShore Investment

Project: Brand Development

Coastshore Investment needed complete brand development for their brand including, a brand identity (Logo), a website, a social media presence, online marketing and SEO for the new website.

Our Task Was

Our task was to undertake a comprehensive brand development project for Coastshore Investment’s website, landinmalindi.com. We conducted extensive research, formulated a strategic plan, and executed creative solutions to establish a compelling brand identity. This included designing an engaging website and implementing targeted online marketing strategies. The outcome was a notable brand presence, heightened visibility, and enhanced lead generation for their prime beach plots and agricultural land offerings.

Process

Throughout the brand development process, we maintained close collaboration with Coastshore Investment, ensuring their objectives were met and the brand resonated with their target audience.

  • Research and Analysis
  • Brand Strategy
  • Brand Identity Design
  • Website Design and Development
  • Content Creation
  • Online Marketing
  • Brand Launch and Promotion
  • Monitoring and evaluation
  • Ongoing Brand Management

Result

It positioned Coastshore Investment as a trusted and reputable brand in the agricultural land and prime beach plots market. This led to significant business success, increased market share, and sustained growth over time.

  • Increased brand recognition and awareness among the target audience.
  • Higher website traffic and engagement, resulting in increased inquiries and leads.
  • Successful conversion of leads into sales and business growth.
  • A strong and distinct brand identity that sets Coastshore Investment apart from competitors.
  • Positive online presence and reputation through effective marketing efforts.
  • Long-term brand loyalty and advocacy from satisfied customers.

Conclusion

It was the best decision for Coastshore Investment to undertake a brand development process. The comprehensive approach, combined with strategic marketing efforts, resulted in increased brand recognition, customer trust, and business growth. Coastshore Investment is now positioned as a reputable and reliable brand, poised for continued success in the industry.

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